About me
I have been using people power to create change for more than a decade.
I was Head of Membership Mobilisation in Labour’s 2019 General Election campaign. Leading a team of ten, I mobilised tens of thousands on to the streets and broke political fundraising records by raising £5.1 million from ordinary people.
I’ve defeated corporate giants like HSBC at Greenpeace and managed the campaign forcing the UK government’s chosen airline not to fly refugees to Rwanda. As a consultant I’ve worked with more than 40 non-profits, training teams and developing campaign strategy and messaging.
Recent work
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Messaging for Refuge's front page fundraising campaign
I created a messaging framework for the domestic abuse charity Refuge’s partnership with The Independent newspaper
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Communications for Green New Deal Rising's election campaign
I worked with Green New Deal Rising to help them mobilise and fundraise supporters for the 2024 General Election.
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Campaign strategy workshop for Amnesty International UK
I was hired to lead a strategy brainstorm for Amnesty’s post-election campaigning in the UK.
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Content generation and social media training - Helen Bamber Foundation
I trained refugee campaigners in social media best practice and facilitated a brainstorm to generate new content ideas.
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Campaign action brainstorm with NHS patients – Just Treatment
We brought together patient campaigners affected by the crisis in the NHS to generate 100 campaign action ideas.
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A new narrative to engage supporters for Care International
I wrote a new narrative to highlight Care’s work with women leaders across the world, incorporating insights from focus goups.
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The refugee charity Praxis's new tone of voice
I was hired to write a new narrative for Praxis so it can reach a wider audience and mobilise more people for campaigns.
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Campaign training for Oxfam's student campaigners
For two years running I have lead campaign trainng for Oxfam’s student network teaching them how to win change.
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Housing emergency campaign narrative for Shelter Scotland
I wrote the copy for Shelter Scotland to use for it’s housing emergency campaign across Scotland.
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Climate change narrative for Concern Worldwide
I wrote the messaging guide that Concern Worldwide UK will use to talk about climate change.
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Campaign training for working class young people with RECLAIM
I shared my campaigning experience with yong working class young people in Manchster
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Narrative and digital communications training for Freedom From Torture
I have twice run this training for Freedom From Torture looking at messaging, campain copywriting and email best practice.
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Helping Ukraine Solidarity Project get companies out of Russia
I campaigned alongside Ukrainians against Unilever and HSBC and supported activists to have their voices heard.
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Social media to win campaigns training, Sheila McKechnie Foundation
I run this regular social media strategy training for campaigners and non-profits where we generate content ideas together.
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Campaign narrative for Hope Not Hate to reach new supporters
Wrote a comms toolkit for HOPE not hate to make the launch of a TV show into a moment to inspire and bring in new supporters.
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Email mobilisation training for Mermaids
I trained this amazing trans rights charity how to build a larger email list and better utilise it for campaigns and fundraising aims.
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Speech and Language UK's campaign plan and strategy launch
I wrote a campaign plan and the children’s charities new strategy and report so it was accessible to the public.
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Email mobilisation training for Leukemia UK
I trained a large group of the cancer charity’s staff to use email to gain donations and vounteers.
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International Women's Day campaign narrative for Refuge
I wrote messaging for Refuge to engage supporters for International Women’s Day, including slogans and copy for digital.
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Managing the #StopTheFlights campaign for Freedom From Torture
I created the winning campaign strategy and forced airlines to pull out of taking refugees to Rwanda.
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Communications review and strategy, ACORN the union
I reviewed the union’s communications through analysis of stats and interviews. I produced a new strategy, guidance and training.
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Helping Unite the union recruit more workers representatives within Labour
I created a mobilisation strategy and wrote copy to increase volunteers. It led to a 70% increase in reps at Labour meetings.
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Email fundraising copywriting for Just Treatment
I wrote email copy for Just Treatment so they could raise money to organise NHS patients across the UK.
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Supporter welcome journey for refugee charity Praxis
I wrote a series of emails to welcome supporters to Praxis’s email list and to keep them engaged.
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Email review and welcome journey for Womankind Worldwide
I reviewed Womankind Worldwide’s supporter communications, recommended improvements and wrote a welcome journey .
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Creating refugee campaign leadership programme for Freedom From Torture
I created a plan and syllabus to empower refugees and others to take campaign actions and build their leadership skills.
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Greenpeace end of year direct debit drive
Created a plan and emails to get more Greenpeace supporters to start a direct debit One of their most successful to date.
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"India helped us to win. I'd recommend her to anyone!"
Jack, Freedom From Torture
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"India has written two campaign narratives for Shelter. She is challenging in all the best ways"
Amanda, Shelter Scotland
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"She has a natural flair for bringing out the best in the people she trains."
Sophie, Oxfam
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"She can dream up a campaign in the morning and deliver it impeccably in the afternoon."
Ben, World Vision
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"Working with India is an absolute pleasure."
Refuge