https://winningcampaigns.co.uk/blog daily 0.75 2026-02-11 https://winningcampaigns.co.uk/blog/zack-polanski-learned-what-starmer-refuses-to-every-good-story-needs-a-villain monthly 0.5 2026-02-11 https://winningcampaigns.co.uk/blog/10-uk monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/a4df9395-0bb2-4c3d-bda4-cd9cdf67a752/kingsmill.jpg Blog - 10 UK Campaigns That Defeated Companies and Institutions - 1. Kingsmill Workers vs. Allied Bakeries In 2020, Allied Bakeries were making billions in profits, yet many employees were relying on food banks. The trade unions BFAWU and Unite campaign hit home with a powerful message: "We fed the nation, now we’re struggling to feed ourselves." The workers used effective timing to their benefit: walking out on the week of Pancake day. Unite regional co-ordinating officer Susan Fitzgerald said: ‘There will be no Pancake Tuesday celebrated…” After a year of unsuccessful negotiations, the strike secured an 8.7% pay increase for 2023 and a further 8.6% in 2024. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/a42eeb25-2cf3-40c9-abac-22b4b2b99556/Screenshot+2024-11-15+at+22.03.54.png Blog - 10 UK Campaigns That Defeated Companies and Institutions - 3. Bands vs Barclays Barclays faced a powerful boycott from musicians and activists, culminating in the suspension of its sponsorship of major music festivals in 2024, including Download, Latitude, and Isle of Wight. The *Bands Boycott Barclays* movement was driven by concerns over the bank’s financial support for defence companies supplying weapons to Israel. Over 100 artists withdrew from Barclays-sponsored events in protest, including the Great Escape festival in Brighton. Then it was announcced Barclays would no longer be a partner of the festival! https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/dc438960-ff22-4b2d-a23e-70ea098d9a09/britishmuseum.jpg Blog - 10 UK Campaigns That Defeated Companies and Institutions - 5. BP or Not BP vs. The British Museum The activist group BP or Not BP used artistic interventions to challenge the sponsorship of cultural institutions by fossil fuel companies, focusing on the British Museum and the Science Museum. Following a series of creative protests over a number of years, The British Museum dropped BP after 24 years. The Science Museum eventually announced a policy of "gradual disengagement" from sponsors that fail to meet climate commitments. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/88de3961-6924-4122-9525-288bed176ea2/cofe.jpg Blog - 10 UK Campaigns That Defeated Companies and Institutions - 7. Church of England vs. Operation Noah In June 2023, the Church of England made a historic decision to divest from fossil fuels. This move, hailed as a victory for the global divestment movement, was particularly significant due to the Church’s influential position in the UK. The decision sent a strong message to both religious and financial institutions about the importance of ethical investment and environmental responsibility. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/662a2710-0b45-49b1-87ad-1c3f18b11a8c/zadie-smith-swing-time-readers-high-tea.jpg Blog - 10 UK Campaigns That Defeated Companies and Institutions - 9. Fossil Free Books vs. Baillie Gifford & Hay Festival Fossil Free Books, a coalition of authors and book professionals, successfully pressured the Hay Festival to cut ties with Baillie Gifford after the asset manager’s investments in arms manufacturers, including Babcock International, were exposed. The group’s campaign gained momentum through coordinated actions, including direct outreach, media engagement, and public demonstrations, reaching over a million people. This victory is part of a wider movement challenging corporate sponsorship of cultural events that are linked to unethical industries. https://winningcampaigns.co.uk/blog/corporates monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/3ed39db0-7ee4-45c8-a738-fcfca491706f/Screenshot+2024-10-30+at+17.41.33.jpg Blog - How to start winning against corporates: lessons from business-beating campaigns - Find who holds the power Behind the scenes, build a power map showing everyone who could influence the decision and decide who your main target is. The more you can personalise the campaign and focus on one person the better – just imagine how you’d feel seeing your name in the media for the wrong reasons. You can use resources like Companies House in the UK or SEC filings in the US to understand the company's legal structure, subsidiaries, and major shareholders. Use Linkedin to research the directors of the board and find staff who could have input on the issue area you want to influence. Find out what trade union operates at the company and whether you can make alliances with company workers. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/23e59d09-7aef-4c3f-bfe2-9beb6199ab71/Screenshot+2024-10-22+at+21.32.12.jpg Blog - How to start winning against corporates: lessons from business-beating campaigns - Get in their heads Those in charge of businesses are people with values, emotions and personal interests. Find both their personal and professional social media accounts then find out their hobbies, what causes they support and what events they attend. Can you attend those events too? Understanding where they're from or where they live now can help you identify local pressure points or potential allies. Look at their career history and any public statements they've made. AI platforms such as Perplexity take some of the research load from you if you ask the right questions. This can reveal inconsistencies to highlight or values you can appeal to. When campaigning to get Privilege Style to pull out of flying refugees to Rwanda, we found the CEO loved to pose with football players using his planes. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/a3daf550-1ee5-4b73-9393-b93ce5a30d02/hsbc.jpg Blog - How to start winning against corporates: lessons from business-beating campaigns - Analyse the company's strategy and spending Grab a copy of the company’s annual report – not only will this provide monetary targets, but information on company spending and priorities. Research where and how they advertise - if they spend big money on social media, TV, or sponsorships then this shows you key areas to target. For example, when targeting HSBC we knew they spent a lot of money on social media ads, so our supporters flooded them. When the multinational bank announced the decision to stop funding forest destruction, they posted a video to Facebook to announce it, showing just how much they valued that platform and the customers they reach via social media. Look into their collaborations with other organisations. Research their Corporate Social Responsibility (CSR) Initiatives so you can show how they’re failing to live up to these aims. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/4e88c34a-bc07-4076-8ee8-0dfbe44c3e0c/Screenshot+2023-11-28+at+11.33.38.jpg Blog - How to start winning against corporates: lessons from business-beating campaigns - Show customers are watching Your strategy will most likely revolve around showing potential damage to this company’s profits. That could mean getting a news story or advert into papers their customers or shareholders read, as I did back in 2016 when I asked Greenpeace’s supporters to fund an advert in the Financial Times to Siemens and 3500 chipped in. Another simple example: creating a simple tick box on an open letter where people can declare they are an active customer of the brand or bank – you can use this stat in the media and then approach these customers to take further action. But you can be much more creative too. Be bold. Embarrass them. Don’t let up. https://winningcampaigns.co.uk/blog/6-tips-election monthly 0.5 2024-11-25 https://winningcampaigns.co.uk/blog/emails-2019 monthly 0.5 2025-01-26 https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/e33225ae-3961-4376-abfc-15a1d2d11224/Screenshot+2024-04-05+at+14.19.14.jpg Blog - The Best Performing Election Emails in 2019 - “They’re outbidding us” “We've just seen a massive increase in Tory spending online…” We updated supporters to let them know that the Conservative Party had been throwing loads of money at online advertising. We explained that we wanted to pay for our own online adverts but we didn’t have the big donors of the Tory Party, so we’d need ordinary people to step up. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/d638bc12-f84a-4623-88d8-522e9ce978d9/Screenshot+2022-08-16+at+13.39.20.jpg Blog - The Best Performing Election Emails in 2019 - “Last night you shocked me…” “…As soon as Parliament voted to hold the election, supporters like you dashed to kickstart our campaign, with over £190k raised just last night!” Now this one sent Twitter into meltdown. As well as going viral, it also raised a lot of money! Email “flights” are often the best way to raise money and this was part of emails sent quickly after each other in the space of 24 hours. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/f8dde4f3-6830-4c63-abf1-fc1f93295171/Screenshot+2024-04-05+at+14.37.08.jpg Blog - The Best Performing Election Emails in 2019 - “Hope” “India, I'll be honest with you, and it will probably come as no surprise. I don't like sending emails asking people for money...” The last email sent to supporters during the General Election had to be special. That’s why we tested a longer form message from the leader in his personal style, speaking clearly and emotionally to his movement. Conventional wisdom would say to put the buttons asking for money higher up in the email but when it came to that special day, results showed the longer version performed better. https://winningcampaigns.co.uk/blog/2023-campaigns monthly 0.5 2025-01-26 https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/04ea6253-d601-4d32-b99c-791c6d2bd927/appls.jpg Blog - 6 Campaign Actions From 2023 and What We Can Learn From Them - In January 2023 Refuge placed 1071 bad apples outside the Met Police headquarters, symbolising the number of police officers who had been investigated for domestic abuse or violence against women. It secured the feminist campaigners mainstream media coverage, including BBC News and The Independent. It helped Refuge to draw attention to research that may otherwise have been less of a news story. We can’t know how the Met police felt inside the building as the apples piled up, but Refuge would have been hoping it applied pressure. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/3a3fcbed-d13d-42ad-9464-9083dc1acf7c/Screenshot+2024-03-03+at+21.07.08.jpg Blog - 6 Campaign Actions From 2023 and What We Can Learn From Them Say what you want about Just Stop Oil, but they know how to make climate change front page news like no one else. In April 2023 a twenty six year old man threw orange powder paint at the World Snooker Championship. Now, many will say that snooker fans are the wrong target, but they’re probably misunderstanding Just Stop Oil’s strategy. Snooker wasn’t the target, just as actors and film fans weren’t the target of Sisters Uncut when they crashed the premiere of Suffragette in 2015. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/c88524ca-ace3-4059-8bcd-ee70754d993b/Screenshot+2024-03-04+at+11.21.28.jpg Blog - 6 Campaign Actions From 2023 and What We Can Learn From Them - When plans to close 1000 ticket offices were announced, trade unions like RMT led the campaign against it, alongside community campaigners, Disabled People Against Cuts and others. The RMT organised a National Day of Action with “dozens” of protests across the UK. F rom Hebden Bridge to Thanet disabled activists took centre stage. Protests were combined with worker-led strikes and a whopping 750,000 people responded to the government consultation on the issue. In October a government u-turn was announced. They won! https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/fdca9f47-5c39-4df3-b6eb-cac87720661b/Screenshot+2024-03-03+at+21.21.41.jpg Blog - 6 Campaign Actions From 2023 and What We Can Learn From Them - One morning in August 2023, four Greenpeace climbers covered Rishi Sunak’s North Yorkshire mansion in 200 metres squared of oil-black fabric. It secured major news coverage for the message “no new oil”, adding to the cries of Just Stop Oil and a wave of climate protests in 2023. The activists were arrested and the protest was met with strong government reaction too. Ministers called for Greenpeace to be blocked from meeting any government figures in future. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/e6a336c9-5444-4aaa-af3d-005d2801d84a/joan.jpg Blog - 6 Campaign Actions From 2023 and What We Can Learn From Them - Working with Freedom From Torture, Holocaust survivor Joan confronted Suella Braverman. Tension is an under rated component of a campaign action, in my view. The fact you are somewhere you shouldn’t be and saying something uncomfortable grabs attention. But the most key thing about this action was Joan’s story. As a Holocaust survivor it would be hard for anyone to dismiss her concerns and she was likely to reach audiences “activist types” may not. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/d8dee8cd-4a65-411b-978b-9fcfee297415/palestine.jpg Blog - 6 Campaign Actions From 2023 and What We Can Learn From Them - In Autumn “ceasefire now” marches began, as collective punishment was used on people in Gaza. Politicians wanted the call for a ceasefire to feel like a fringe position, but as thousands moved our feet down city streets, our voices blending into a unified choir, we knew that was not the case. I was almost in tears as we chanted for the children of Gaza. A global movement spread, with protest in countless countries across the world. Politicians looked (and are) out of step with public opinion. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/3257f6b3-41dc-4378-98d6-b9f00d03b2ff/me-russia.jpeg Blog - 6 Campaign Actions From 2023 and What We Can Learn From Them - A unique image gets you media Be relevant or responsive to the news cycle Let affected people lead the way Make your target uncomfortable Use the right message AND messenger Use your protest as a recruitment tool https://winningcampaigns.co.uk/blog/what-a-25-million-view-video-showed-us-about-creative-campaigning-for-general-election monthly 0.5 2024-11-25 https://winningcampaigns.co.uk/blog/class monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/95720b8e-f6e3-4f8f-9c0c-45d17ae8b61d/DSCF8481.jpg Blog - The campaigns sector needs more working class people. Here’s how to join it and change the country. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/c319060d-4c55-4556-824f-2009d0d469ec/dawnbutler.jpg Blog - The campaigns sector needs more working class people. Here’s how to join it and change the country. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://winningcampaigns.co.uk/blog/social monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/efeb870f-21de-47dd-90c3-250fcd7c7833/Screenshot+2024-04-03+at+15.16.56.png Blog - 5 ingredients for campaign winning social media - Timely Every minute there’s something shocking in the news and whichever platform you're on, the conversation is constantly changing. Too often non-profits plan too far in advance and spend far too long on content, meaning it's irrelevant by the time anyone sees it. To get the biggest reach, we need to respond to that day or weeks’ news and trends. The good news is some of the biggest trends are often easy to copy without any money spent, whether it’s Tiktok dances or simple news tweets. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/2d3134d7-de00-4c81-85f2-b89750083d19/Screenshot+2024-04-03+at+15.25.28.png Blog - 5 ingredients for campaign winning social media - Authentic You only have to look at huge influencers like Zoella who made a fortune off of just being themselves to know that authenticity is king. One of the highest performing videos of the last few years was seemingly filmed on a phone - 20-Year-Old Female Airman Surprises Mom at Work. Real people have been creating ‘real content’ that reaches millions since Charlie Bit My Finger hit Youtube. Right winger Bolsonaro used videos of his everyday life to win the Brazilian election. Progressive politicians like AOC do it too. People want organic, relatable and real - big budget videos can work too, but they’re a bigger risk. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/0f9e9a3d-d0b2-4583-88a3-91f699ecaee4/Screenshot+2024-04-03+at+15.31.55.png Blog - 5 ingredients for campaign winning social media - Attention grabbing I used to train people to only create videos in 30 seconds or 1 minute maximum - now the algorithms have changed - even shorter on Tiktok and sometimes longer form content works on Twitter or Facebook. But the first few seconds remain the most important in deciding whether they watch the rest - and take any meaningful action with your organisation. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/03867e53-379b-4969-9b3f-77ba04216bb3/Screenshot+2024-04-03+at+15.11.53.png Blog - 5 ingredients for campaign winning social media - Clear language When you’ve spent a long time working on an issue close to your heart, many find it hard to imagine knowing nothing about it. Even if you think you’re a clear writer, you’re probably guilty of over complicating things. Always re-read what you’ve written and think if it can be said simpler, especially if it's going on an image or is the headline on a video. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/eaccbcec-720c-437f-bc57-2bd5744906d6/Screenshot+2024-04-03+at+15.19.04.png Blog - 5 ingredients for campaign winning social media - On-trend Many forget - or don’t have the time - to keep their finger on the pulse. Many charities still not making the simple switch from Instagram video to reel content, for example. Watch every day influencers, young campaigners like Mikaela Loach, brands and meme pages (Shadeborough, Dannyfuckingprice, Unilad, Ladbible, Hatezine). Remember that if you aren’t the best people to re-create current trends, you can pay those who can like some of the amazing content creators who already exist. This works particularly well on TikTok for brands that don’t have in house presenters. To keep up to date with trends subscribe to Social Media Today emails and look at Buffer’s updates. https://winningcampaigns.co.uk/blog/stoptheflights monthly 0.5 2025-01-26 https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/83c23ef8-2611-4b73-a3c0-797d3a1136c3/Freedom-from-Torture.png Blog - How we forced the government’s airline to pull out of the cash for humans Rwanda scheme - The inside story of the #StopTheFlights campaign Written by Jack Steadman and I for Mobilisation Lab in December 2022. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/352d7af7-0a3a-4b8d-8f4b-596a559e43b5/Kolbassia+in+Spain.jpg Blog - How we forced the government’s airline to pull out of the cash for humans Rwanda scheme - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://winningcampaigns.co.uk/blog/5-simple-online-fundraising-tips-for-activists-to-use-right-now-5gddn monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/1697656449685-03EWJI57WM1Q7E13AMQG/Screenshot+2022-11-10+at+16.45.22.png Blog - 5 simple online fundraising tips for activists to use right now - Be really reactive Have you ever sneaked a peek at people on their phones while you’re out and about? People move from Facebook video to shopping site to tweet super quick, interrupted by 24/7 news updates and Whatsapp messages. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/aada1f3a-c079-4871-a9ab-0c9c70fbcedb/hsbc.jpeg Blog - 5 simple online fundraising tips for activists to use right now - 2. Be specific Tell people what you need the money for. Explain exactly how much you need and why it’s urgent. Many successful fundraisers I’ve worked on focused on specific campaign tactics — like Facebook adverts to get people to polling stations or a huge advert in the Financial Times aiming to embarrass a company so they’d stop destroying forests. https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/1027b001-21ce-48da-a4b7-b012b283e4dc/Screenshot+2024-04-03+at+16.29.32.png Blog - 5 simple online fundraising tips for activists to use right now 3. Name your enemy Some of the best fundraisers really explain what, or even better who, you’re up against and how much money and resources they have. If you need money to fight a climate campaign, talk about oil bosses and the money they have in the bank account — and be clear that all your campaign has is people power. If enough people chip in you can take on those oil bosses and prove they’re not as powerful as they think! Even better if you can make people picture the baddie and your impact on them. But make sure to provide hope too! https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/b85465f9-f2a1-4198-a80e-8dbba39184f8/Screenshot+2024-04-03+at+16.31.48.png Blog - 5 simple online fundraising tips for activists to use right now - 4. Know your audience At any time, it’s good to look at how your audience is responding to your content and have an understanding what they’re feeling. But even more so now, with so many losing jobs or even family members. This can mean testing different ways of framing the fundraising ask, different channels or asking for feedback from supporters. https://winningcampaigns.co.uk/blog/a-hrefhttpswwwindiathorogoodcomblog5-protests5-historic-protests-and-how-our-right-to-organise-is-under-threata-b6w3c monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/f0e417c0-fc47-41d2-bb68-943c4409de13/policecoverup.jpg Blog - 5 historic protests and how our right to organise is under threat</a> - This blog was commissioned by Campaign Bootcamp. “Let’s remind ourselves of how powerful people can be when we come together – and why we must continue to fight for our right to organise and speak out.” https://winningcampaigns.co.uk/blog/blog-post-title-four-kj5my-mhpgl monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/1f504d79-8ee9-4e8e-9a68-e7a060c83106/Screenshot+2022-08-12+at+21.49.11.png Blog - Covid changed the way the Labour movement organises, now let’s learn from it.</a> - How the pandemic changed organising in the UK for good This was written for Labourlist and published in August 2019. https://winningcampaigns.co.uk/contact daily 0.75 2025-07-03 https://images.squarespace-cdn.com/content/v1/65302e79a221963d9d16baef/44b11106-f00d-4639-a45f-44b11609ba71/0W0A9821.jpg https://winningcampaigns.co.uk/training daily 0.75 2024-04-15 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Training and coaching https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Training and coaching https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Training and coaching https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Training and 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